Search Engine Optimization (SEO)
Having your website found by search engines is very important, right? Maybe, maybe not. Now that I have your attention, let’s look at it. For most websites, search engine placement is very important. If you sell printer ink, placement is everything. An on-going effort to rank high in search results is critical to the success of your business. However, if you were to be selling a product that can only be sold by a representative in a face-to-face situation with the client, searches are of far less importance. The decision to consider search engine ranking places an additional set of design criteria on your website that must be considered from the very beginning.
SEO
- Search engines routinely change their ranking algorithms, which can dramatically change placement overnight.
